This tool that helps you create beautiful and cohesive color palettes for your designs. With a color palette generator, you can generate random color palettes, or you can specify a starting color and generate a palette of colors that complement or contrast with that color.
Color palette generators use a variety of algorithms to generate color palettes. Some generators use the color wheel to help them choose colors that work well together. Other generators use machine learning to identify patterns in popular color palettes.
No matter how they work, color palette generators can be a great way to speed up the design process and create beautiful color palettes that you can use in your projects.
Here are some of the benefits of using a color palette generator:
- Save time: Color palette generators can save you a lot of time by automating the process of creating color palettes.
- Get inspiration: Color palette generators can help you get inspiration for new color schemes.
- Create cohesive palettes: Color palette generators can help you create color palettes that are visually appealing and cohesive.
- Share palettes: Color palette generators often make it easy to share your palettes with others.
If you're looking for a way to create beautiful and cohesive color palettes for your designs, then a color palette generator is a great option. With a little experimentation, you'll be able to create palettes that you love.
Here are some of the features that a good color palette generator should have:
- The ability to generate random color palettes: This is a great way to get inspiration for new color schemes.
- The ability to specify a starting color: This allows you to create palettes of colors that complement or contrast with a specific color.
- The ability to save and share palettes: This makes it easy to keep track of your palettes and share them with others.
- A user-friendly interface: The tool should be easy to use and understand.
- A variety of output formats: The tool should allow you to export your palettes in a variety of formats, such as PNG, SVG, and HTML.
Brand Colour Palette Generator
Create professional, harmonious color schemes with advanced color theory and accessibility validation
Your Brand Palette
How Your Palette Was Calculated
Accessibility Analysis (WCAG 2.1)
User Guide
Follow these steps to create your perfect brand color palette:
Step 1: Choose Your Base Color
Select your primary brand color using the color picker or enter a HEX code directly. This color will be the foundation of your entire palette.
Step 2: Select Color Harmony
Choose a color harmony theory that matches your brand personality:
- Complementary: Opposite colors on the color wheel (high contrast)
- Analogous: Adjacent colors (harmonious and calm)
- Triadic: Three evenly spaced colors (vibrant and balanced)
- Tetradic: Four colors forming a square (diverse palette)
- Split-Complementary: Base color + two adjacent to complement
- Monochromatic: Variations of a single hue
Step 3: Adjust Parameters
Fine-tune your palette using the sliders:
- Number of Colors: How many colors you need (3-10)
- Saturation: Color intensity (0% = grayscale, 100% = vivid)
- Lightness Variation: Range from dark to light shades
Step 4: Generate & Export
Click "Generate Palette" to create your colors. Click any color to copy it. Use export buttons to save your palette in various formats.
Color Theory Facts
Color Psychology in Branding
- Blue: Trust, security, professionalism (banks, tech)
- Red: Energy, passion, urgency (food, entertainment)
- Green: Growth, health, sustainability (eco, wellness)
- Yellow: Optimism, warmth, clarity (energy, food)
- Purple: Luxury, creativity, wisdom (beauty, premium brands)
- Orange: Friendly, confident, playful (tech, children)
The 60-30-10 Rule
Professional designers use 60% dominant color, 30% secondary color, and 10% accent color for balanced brand applications.
Cultural Considerations
Colors have different meanings across cultures. Red signals good fortune in China but danger in Western contexts. Research your target market's color associations.
Screen vs Print
Colors appear differently on screens (RGB) versus print (CMYK). Always test your palette in both mediums before finalizing your brand colors.
Professional Tips
Start with Industry Research
Analyze competitor color palettes before creating yours. Identify opportunities to stand out while maintaining industry relevance.
Test Accessibility First
Ensure your primary color combinations meet WCAG AA standards (4.5:1 contrast ratio for text). This tool automatically checks accessibility for you.
Create Variations
Generate lighter and darker shades of your main colors for backgrounds, hover states, and UI elements. Monochromatic harmony works well for this.
Limit Your Palette
Most successful brands use 3-5 core colors. Too many colors can dilute brand recognition and create visual chaos.
Document Everything
Export your palette with exact HEX/RGB values. Create a brand guideline document showing approved color combinations and usage rules.
Consider Color Blindness
8% of men and 0.5% of women have color vision deficiency. Avoid red-green combinations as primary contrast pairs.
Test in Context
Apply your palette to mockups of your website, logo, and marketing materials before committing. Colors behave differently in various contexts.
Use Cases
Brand Identity Development
Create cohesive color systems for new brands, ensuring visual consistency across all touchpoints from logo to website to packaging.
Website Design
Generate accessible color schemes for web interfaces, including primary actions, backgrounds, text, and UI elements with proper contrast ratios.
Marketing Materials
Design coordinated palettes for campaigns, ensuring brand consistency across digital ads, social media graphics, and print collateral.
Product Design
Develop color themes for app interfaces, dashboards, and digital products with complementary accent colors for calls-to-action.
Rebranding Projects
Modernize existing brand colors while maintaining brand recognition, using harmony theories to evolve the palette systematically.
Multi-Brand Systems
Create distinct but related color palettes for sub-brands or product lines within a parent brand architecture.
Presentation Design
Generate professional color schemes for slides, reports, and data visualizations that maintain visual hierarchy and readability.
Social Media Content
Develop Instagram-friendly palettes that photograph well and create recognizable, scrollable brand aesthetics.
About This Tool
What It Does
This advanced Brand Colour Palette Generator uses professional color theory algorithms to create harmonious, accessible color schemes for your brand identity. It combines mathematical precision with design principles to ensure your colors work beautifully together.
Technology & Algorithms
Built with pure HTML, CSS, and JavaScript, this tool implements:
- HSL Color Space: For precise hue, saturation, and lightness control
- Color Harmony Mathematics: Based on the color wheel (complementary angles, triadic spacing, etc.)
- WCAG 2.1 Algorithm: Calculates relative luminance and contrast ratios for accessibility
- Perceptual Color Adjustments: Ensures visual balance across different hues
Key Features
- 6 professional color harmony theories
- Real-time accessibility validation (WCAG AA/AAA)
- Adjustable saturation and lightness controls
- Multiple export formats (CSS, JSON, clipboard)
- Detailed calculation explanations
- Fully responsive design
- No external dependencies required
Privacy & Performance
All calculations happen in your browser. No data is sent to servers. The tool works offline after initial load and provides instant results.
Palette Examples
Tech Startup
Modern, trustworthy, innovative
Eco-Friendly Brand
Natural, sustainable, calming
Luxury Fashion
Elegant, sophisticated, premium
Food & Beverage
Appetizing, warm, energetic
Healthcare
Clean, trustworthy, caring
Creative Agency
Bold, artistic, vibrant
| Feature | Details |
|---|---|
| Price | Free |
| Rendering | Client-Side Rendering |
| Language | JavaScript |
| Paywall | No |
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